Strategic grouping, competition, and consumer behavior Essay

Strategic grouping, controversy, and consumer behavior - Essay ExampleThe paper pass on analyze five sectors that are denoted as follows (with their corresponding NAICS codes) 44812 (womens clothing), 448310 (jewelry stores), 45391 (pet stores and supplies), 722330 (mobile food services), and 72111 (hotels and motels). Furthermore, the discussion between these five industries will analyze class, category, forms, and brands that exist within each helping the reader to gain a further level of interpretive understanding that relates to the way in which these entities compete and exist within the current environment. by means of an analysis of these metrics, the author will be able to provide the reader with a more in-depth analysis of the way in which the following markets work and the levels of consumer choice, substitutability, and competition that exists within each one of these. Though it might be understood that competition is guaranteed, the reality of the fact is that differin g levels of competition create unique opportunities and help to lay out markets that would otherwise be incorrectly categorized. The first industry that will be analyzed is that of the NAICs code of 44812, or womens clothing listed under the retail patronage 44- NAICs category. Naturally, the class and category of this particular industry are that of consumer goods relating to fashion. Yet, extreme diversification exists with respect to the forms and brands of actual industries that compete within this sector. For instance, Forever21 competes alongside the likes of Versace and Prada.

War in Vietnam, The Opium War, and World War I Essay

warfare in Vietnam, The Opium state of war, and World War I - Essay ExampleIn the 1970s, the globe averaged 31 wars for each one year. In the 1980s, the globe averaged more than 40 wars each year. In the 1990s, the globe averaged more than 40 wars each year. In 1992, the world hit a rush of 51-armed conflicts going on simultaneously. In 2002, there are 38-armed conflicts under way.Most of these conflicts since 1945 have been in the Global South and most have been civil wars (Kegley and Wittkopf 2004).The Vietnam War, Opium war, and the World War 1 were some of the bloodiest and most complicated war in human history. The people and governments involved in these conflicts found it hard to resolve the war good because of their underlying deep-rooted causes. Some of the countries involved resort to conflict for varied reasons, but mostly fought for nationalism. Most North Vietnamese fought for their national interest slice the U.S. fought for the preservation of Democracy. During th e Opium War, the Chinese fought to defend their country from the harsh effects of opium trade piece the British fought to preserve their colonial and economic interest. Moreover, the underlying causes of World War 1 were the intense nationalism that permeated Europe throughout the 19th and into the 20th century, the political and economic rivalry among nations, and the military buildup that occurred after 1871, when Germany emerged as a colossal world power (Harvey 2005). The differences in the goals for going into war of these countries contributed to the difficulty in achieving peace among them. The main reason why the war in Vietnam is difficult to concur is that it was caused by many conflicts in the past. The American involvement and the Vietnam War did not happen overnight. The Vietnam War developed as a sequel to the struggle (1946-54) surrounded by the french, who were the rulers of Indochina before World War II, and the Communist-led Viet Minh, or League for the Indep endence of Vietnam, founded and headed by the revolutionary leader. Ho Chi Minh. Having emerged as the strongest of the nationalist groups that fought the Japanese occupation of French Indochina during World War II, the league was determined to resist the reestablishment of French colonial rule and to implement political and social changes (Harvey 2005). Following the surrender of Japan to the consort in August 1945, Viet Minh guerrillas seized the capital city of Hanoi and forced the abdication of Emperor. Bao Dai. On September 2, they declared Vietnam independent and announced the creation of the Democratic land of Vietnam, commonly called North Vietnam, with Ho Chi Minh as president. France officially recognized the new state, but the subsequent inability of the Viet Minh and France to reach satisfactory political and economic agreements led to armed conflict beginning in December 1946. With French backing Bao Dai set up the state of Vietnam, commonly called South Vietnam, on J uly 1, 1949, and found a new capital at Saigon (now Ho Chi Minh City) (Harvey 2005). In most wars, the North Vietnamese were fighting for their nationalism and defending their land while the

Marketing Essay Example | Topics and Well Written Essays - 750 words - 2

Marketing - Essay ExampleThe cost for a normal unit is only $349 and the buyer sees an instant saving of some(prenominal) time and money. Most women recoup the cost of the IMA within a year. When introduced, the IMA was not advertised or placed in retail locations. The promotional tool apply was a social-networking epidemic campaign that grew out of the Maven-Connector-Salesman theory first proposed at the turn of the century by Malcolm Gladwell in his book The Tipping Point. (Gladwell) Mavens in the area of hit were first identified and then cautiously introduced to important connectors to establish the network focus points. It was believed that personification of the product (Emma) was a key to selling to women and so Emma was given(p) a personal webpage. In the beginning, she was present only to establish a presence, personify the product and offer a brand identity. A simple work for ordering was the only indication that the product was available. The personification of the product was the third point of the strategy and a careful search had been made to find the better saleswoman who would personify the IMA and become Emma. Emma became the face of, and personified, the brand. Mavens were identified with carefully placed Maven-traps and the Connectors and salesmen were identified by genetic algorithm driven social networking spiders. A careful social engineering campaign was launched to develop relationships with Mavens and introducing them to Connectors. This was accomplished by one team up and another team focused on developing relationships between Connectors and Salesmen. musical composition the preparations for product launch were under way, production was working out the bugs in the manufacturing and support division. When the marketing team felt the network was ready to start the campaign, Mavens were provided with IMAs to test in order to get their opinion. They were cautioned that the product was still in the early stages of production and were cautioned to only discuss it with close friends or if asked about it. Connectors who had been antecedently introduced to Mavens were quietly told about this new and revolutionary product, that it was in limited production and the company was keeping it quiet. The Connectors consulted their Mavens, received confirmation and validation and began telling their friends, some of whom were the Salesmen the team had identified. This caused an underground word-of-mouth campaign within social networks that generated an exponential demand with no advertising cost. The oversupply of childbearing age women as compared to men and the obstacle of women in finding a mate resulted in the desire of women to have a secret weapon that would give them an advantage over other women. The major power of a woman to put on, repair or rapidly change her makeup was noticeable and caused curiosity. Most women were in the workforce and their social lives revolved about their free time away from work. Wo men discovered a small change in their wardrobe and a change of makeup meant they could practically change personalities during a 45-minute lunch-break and be

Turkish Foreign Policy since the Ottoman Empire Essay

Turkish Foreign Policy since the pull Empire - Essay ExampleSince time immemorial,Turkey had been a predominantly a Muslim country that was controlled by the Sultanates of the Ottoman Empire.However,through a nationalist movement led by Musataf Kemal,Turkey was able to establish itself as a prosperous sacrilegious submit that could assert itself as a force in the Central African region. To establish itself to be the modern day Turkey, it had to employ numerous strategies as the Ottoman Empire under the leadership of the Sultanates was greatly opposed to an independent Turkish state with a distinct language, dress code and run through secular laws. The early leadership of Abdulhamid II (1876-1909) that laid claim that the Ottoman Sultan was the universal leader of the Muslims used propaganda and counter-propaganda. However, he did not anticipate that opposition could lie with from an Islamic perspective. This Sunni idea was largely opposed by the Shiite Iran who did not recognize the Ottoman Empire as it occupied what was traditionally land owned by the Arabs, due to endless persecution, the As Shiites and the Sunnis waged an endless war depending on which side they supported.1 As a method to re-engineer the state towards attaining legitimacy, the Ottoman Empire bought about upbringing through the imposition of uniform religious values through primary and secondary education. This has however been proved to have been the Ottoman Empires elbow room of propaganda to educate the ills of the Shiites to the Iraqi population which was perceived to be a moral duty. Finally, it was proved that the attempts of the Sultan of the Ottoman Empire fell flat on its formulation but formed the basis of the republican Turkish nation building, which has been a success. This historical heritage of past concepts and conflicts explains the current geopolitical occurrences in the Middle tocopherol and Central Asia.2 As at the imminent collapse of the Ottoman Empire, the sultan ate became only limited to the plateau at Anatolia. The implementation of the Treaty of Serves weakened the empire as it lost its geopolitical positioning that deprived it of its most important resources. This led to the formation of nationalist movements under the leadership of Mustafa Kemal, which culminated in the National Pact of capital of Turkey of January 1920 that resolved to claim those parts of the empire occupied by Turkish populations that laid the basis for the Kemal foreign policy that focused on national single buttressed by economic and political independence. Through nationalist uprisings and rebellions, the forces led by Kemal were able to crush the Armenian Republic as well as defeating the Greeks. In the process, it was able to negotiate itself into occupying Asia Minor and East Thrace. The Lausanne Treaty set the stage for the Kemalist foreign relation policy especially Greek-Turkish relations marked with the yield of the Ottoman Empire and the beginning of Tu rkey under Kemal. This marked the proclamation of Turkey as a republic after the Sultan had been driven onward and recognition of Turkey as a secular state.3 Thereafter the Kemal regime focused on pursuing a foreign policy of maintaining peace as Turkey had been involved in a conflict for almost a decade. To achieve this, even when there was the First World War and the upheavals in south-central Eastern Europe, Turkey adopted a neutral stand. For example, Turkey signed a treaty with Russia known as the Turco-Soviet Treaty of Neutrality and Non-Agression that emphasized its disinterest and no acts of aggression in whatever circumstances. What was integral to Turkey then was the securing of its borders through emphasis on territorial integrity as well as the independence of Turkey as republic.4 Later Turkey forged a common foreign policy with Russia to the extent of refusing to be members of the League of Nations due to the apprehension of the Western powers, Turkey was also appreh ensive of some articles in the treaty forming the League of Nations. After the Cold War and the collapse of the Soviet Union

Feminism in the Light of Feminist Narratives Essay

Feminism in the Light of Feminist Narratives - Essay ExampleBarbara Findlens Listen Up Voices from the Next Feminist Generation is able to provide me a new way of catch womens struggle in the deuce-ace wave. My previous understanding of womens liberation movement resolves in the surge of womens situation from their old tradition as mere caretakers of the household, denied of education and employment, and had a limited right to suffrage. Feminism had been a political idea, had always been, and still is. When women earned their right to education and employment, bid goodbye to existence merely relegated to the sidelines as a m another(prenominal) and wife, and finally being able to vote, I thought that the woman is then free and all she has to do is to ensure that this freedom is not taken from her. However, the third wave feminism proves that the feminist struggle continues on and the issues that every female must resolve are reflected on language, gestures, and movements of people and society in everyday living. My perceptions about the third wave feminist struggle made a shift or would I say, an improved turn over the course of the semester as aided by the authors of Listen Up. Not being a racist, but my previous consciousness on feminism has always been directed towards Europe, the proponent of feminism, neglecting or putting into sidelines the other female experiences in other parts of the world. The feminist struggle is not limited to a certain race, social class, or ethnicity, but encompasses all these and Findlens Listen Up was able to reiterate this point.

Adult nursing scenario Essay Example | Topics and Well Written Essays - 1000 words

Adult nursing scenario - Essay ExampleMrs. Taylor, 68 is admitted with a history of chronic obstructive pulmonary disease (COPD) She is nonliving and anxious.She has limited mobility due to a painful left hip.Using the Reflective Cycle of G. Gibbs (1988) I will reflect on the learning and developmental needs place in the scenario described. The six stopping points provide a helpful personal insight and are followed, in order, throughout this essay.Description When Mrs. Taylor was admitted in the jibe earlier described, I was workings with a senior colleague, a ward baby experienced in adult nursing. The patient was in pain, greatly distressed and with some cyanosis.She had been handling her condition at home with the help of oxygen and drug therapy, so her present state indicated that some triggers must have exacerbated the condition.These could be bronchitis, pneumonia, allergy or alike many cigarettes.Feelings I felt a sense of requirement and the need to get medication start ed to alleviate the symptoms. I felt concern for her physical eudaimonia and some frustration that it could be helped at once.When I observed how sister spoke softly and reassuringly to Mrs. Taylor, touching her hand and smoothing her forehead, I felt slightly ashamed.At sisters suggestion, Mrs.Taylor voiceless more slowly and her anxiety diminished. I and then sat with her, asking how she was feeling, really listening carefully to her responses.I thought how much more difficult this would be with a nestling or mentally disabled adult,recognising the need for a more psychological approach... These could be bronchitis, pneumonia, allergy or too many cigarettes. comme il faut Guideline (2004) conclude The disease is predominantly caused by smoking andnearly all sufferers are over 35.2.The painful left hip was another major cause for concern. We got her settled in bed, nebuliser mask on and bed head raised, promising pain relief for the hip.Feelings I felt a sense of urgency and the need to get medication started to alleviate the symptoms. I felt concern for her physical well-being and some frustration that it could be helped at once.When I observed how sister spoke softly and reassuringly to Mrs. Taylor, touching her hand and smoothing her forehead, I felt slightly ashamed. At sisters suggestion, Mrs. Taylor breathed more slowly and her anxiety diminished. I then sat with her, asking how she was feeling, really listening carefully to her responses.Attending is the act of really focusing on the person who needs help. We need to make ourselves deliberately mindful of what the other person is saying and of what he or she istrying to tell us. Morrison and Burnard (1991)I thought how much more difficult this would be with a child or mentally disabled adult, recognising the need for a more psychological approach, more reassurances and a person-focused nursing style. Adults like Mrs. Taylor appear more able to endure to their own improvement, being both knowled geable and aware. I thought that no matter which nursing domain I was involved in, I would recognise that the same(p) requirements of reassurance, administration of medication and accurate record keeping would apply. I would also adhere to the principles of respect for any cultural or social background.

Medieval Architecture Essay Example for Free

Medieval Architecture EssayThe spirit Ages, also known as the Medieval era, though scarred with a biography of violence and war, has given the world some of the most marvelous and beautiful pieces of subterfuge, particularly in architecture. The Middle Ages is the name given to the time period from the after(a) 5th century to the 15th century, particular to European history. The construction of these types of edifices was a constant for various cultures for a thousand years. They can be categorized into trio phases Pre-Romanesque, Romanesque and gothic. The most important buildings during medieval times were religious, defensive and governmental or power re posthumousd. get into 1 Sarcophagus of Abbess Theodechilde in the Abbey of Jouarre. The Pre-Romanesque era started, arguably, with the Merovingian Dynasty of the Franks. nearly say that not much was gained, from an architectural point of view, during the rule of the Franks but I believe there atomic payoff 18 a cou ple of points worth making. The Merovingian rule lasted from the 5th century, after the fall of the Roman Empire, to the late 8th century. Most of their buildings followed after the Roman basilica panache.The Franks, due to religious beliefs, pushed the building of monasteries and include crypts within their structures. (see figure 1) Although there were many monasteries reinforced with crypts, only five stay on intact today. One of the noteworthy aspects of Merovingian architecture was that they are assign with being the first to build raised reliquaries of the saint within their monasteries, located behind the altar. Figure 3 The 9th century Torhalle, or gatehouse, at the Lorsch Abbey in Germany. Figure 2 Exterior of Corvey Abbey, showing the Wes twork.The Carolingian Dynasty, which some say is where Pre-Romanesque architecture began, reigned from the late 8th century into the 10th century. Also deriving from a Frankish noble family, the Carolingians are credited with a coupl e of key designs that carry forward into the Romanesque and Gothic phases of architecture. The westwork, which was basically the west facing side of the church consisting of two towers with several stories between them, was probably the most significant change in architectural design for churches during the Pre-Romanesque time period. The first church to incorporate this new-fashioned style was the St.Riquier Abbey completed in 799. The plan included equal emphasis on both the east and west ends, including a complex west facade. This church was later destroyed but the westwork was to be rep run downed in many Carolingian churches and passed on to Ottonian and Romanesque architecture. The oldest standing example today of this style is the Corvey Abbey built in the late 9th century. (see figure 2) Another piece of the Carolingian architecture is the Torhalle, or gatehouse, built at Lorsch. This gatehouse, built somewhat 800, stands today in perfect condition. (see figure 3) It was b uilt as the formal entrance to the Lorsch Abbey.And though it is small in comparison to the many other buildings at the time, it remains the oldest monument of the Carolingian era. Figure 4 The Gloucester Cathedral in England. The Romanesque era is where we see a dramatic change in architectural style as well as an extend in the amount of building that takes place. The Romanesque period doesnt acquire an exact date range, but most tend to agree that it existed from roughly the 9th century to the 12th century. Although churches remain the number one built structure in the time, we do see a large increase in the number of forts being built.There are many characteristics of Romanesque architecture. New building ideas and techniques were introduced, such as stone vault chapiters, buttresses, semicircular arches as well as barrel, groin and ribbed vaults. As new designs were added, the need for stronger supports systems resulted in massive double shelled walls, large piers and drum columns. (see figure 4) The Romanesque period is known for massive structures and elaborate designs. From this we see a noticeable increase in the skill of the masons during this time as the stone work displays an obvious increase in precision and engineering.Much of the architecture in the Romanesque era evolved into Gothic architecture. The Gothic era ran from the 12th century into the 16th century. There wasnt necessarily a clean break from Romanesque to Gothic styles of architecture, but rather a gradual shift in design. The main characteristics of Gothic architecture are the pointed ribbed vaults and arches, flying buttresses and, in place of solid walls, a cluster of columns. out-of-pocket to the vertical emphasis of the design, the archways could be redesigned and stretched or pointed.Four main Figure 5 The depressed arch supported by fan vaulting at Kings College Chapel, England. ypes of arch designs that are commonly found within Gothic architecture are the lancet arch, w hich is simply a steeply pointed arch, the equal arch, the flamboyant arch and the depressed arch as seen in the Kings College Chapel. (see figure 5) Due to the new design of supporting the weight of the ceiling through the columns and flying buttresses, there was no need for walls made of heavy materials. With all the columns and archways in place, the structure took on a skeletal look. This gave way to expanding the erstwhile small openings for windows to an expanse of window space providing plenty of light to the interior of the structure.This space was commonly filled with stained glass. From this, stained glass flourished as an art work to be an essential part of many of the churches in the medieval time. Castles are a huge part of Medieval times and started to grew in number and size during the Romanesque and Gothic eras. The castles were massive and built primarily for defensive purposes. However, some were designed to convey messages of wealth, power and respect as well as misgiving and domination. Besides a military need, castles were used for administrative purposes as well as a residence.Typical castle residents consisted of the castles owner, his family and his military and administrative support staff. Castles were generally made from local materials of stone and wood as well as recycled materials, like Roman bricks and marble. There are, of melodic phrase, exceptions to this depending on how much currency and/or power the person building the castle had. For example, William the Conqueror had the White Tower of The Tower of London built from Caen stone, imported from France. (see figure 6) Figure 6 The White Tower of the Tower of London.Castles come in all different shapes, sizes and designs depending on the materials available as well as the terrain elect to build on. some(prenominal) of the common characteristics of castles are the motte an earthen mound created with a flat top for the castle to be built upon the moat a large ditch arou nd the castle, typically filled with water the bailey fortification that surrounds the keep the keep the actual residence of the lord in indicate and the most strongly defended part of the castle the gatehouse the entrance to the castle and the curtain wall a large defensive wall, typically between two bastions.Castle construction would depend on the materials chosen for the building. Earth and timber castles were less expensive to build but could be constructed in most locations due to plentiful resources and most skilled workers had wood workings skills. Stone castles cost much more, take longer to complete and require higher skilled masons, and many of them. Not to mention that the location was often relative to the location of the rock quarry. Naturally, stone castles were many times stronger than ones made from timber and, in the eyes of many, were worth the extra cost and time.Depending on the lord in charge and the primary reason for building the castle, the architectu ral design didnt stop with just the construction of the building. Many castles maintained beautiful landscapes to compliment their architectural master piece. As seen in figure 7, landscapes play an important role in the overall allure of the entire estate. This particular landscape for the Leeds Castle in England has been maintained since the 13th century. Figure 7 Panoramic view of the Leeds Castle in England.Throughout the Middle Ages, the key to the many successful pieces of architecture has been the architect. Of course they were not called architects back then, instead they were simply called masons. Often time there were many masons working together on one project. The mason in charge of the design and construction was sometimes referred to as the master mason. Prior to the 13th century, most masons were trained on the job site. From the 13th century onward, the masons took on apprentices and nurture became more formalized.The masons maintained a constant presence on the jo b site in smaller structures attached to the building project called lodges. They would store their tools, eat their meals and perform all their inside type work within their lodge. Masonry was one of the few crafts that did not form into a trade guild prior to the fourteenth century. In later centuries, the masons and their lodge became what we know today as the Freemasons. Architectural design and innovation was not protected and masons often borrowed ideas from one another.In the fourteenth century, masons were sent to study the design incorporated with the Chateau de Mehun-sur-Yevre in France. This structure was destroyed in the 18th century. Figure 8 shows the ruins today and figure 9 shows what the chateau would have looked like. Figure 9 Artist rendition of what the Chateau de Mehun-sur-Yevre in France may have looked like. Figure 8 Current day Chateau de Mehun-sur-Yevre in France. During the estimated thousand years of the Middle Ages, and what we know of it, it is quite e vident that architecture played an important part of each society.In religions, in governments and in noble families, the physical structure of the building was just as important to the people as were the traditions and work carried out within. Architecture was not merely a necessary profession but it was a desired form of art work and we are fortunate that so many of these master pieces have been left for us to study and admire.